It's one of a new type of wine from a maverick group of winemakers who are taking traditional grapes and doing very untraditional things with them.
My search has taken me to several go-to favorites including Costco, Trader Joe's, Fresh and Easy, and even - shock! - Whole Foods. (Motto: Why Pay Less?)
There's no way that you'd confuse it with one of its Burgundian cousins; it is quintessentially California, and it wears its California style proudly.
It's based on a scale that I can hang with; the usual wine rating systems award 50 points just for being wine. So if the wine really stinks, it still gets 50 points!
I hope to be able to unveil the new look on August 31, leaving the Labor Day morning for tweaking and then barbecuing later. Of course!
But when a pet quality wine being touted as a potential Best In Show winner, then something has gone awry somewhere.
Yum! Okay, let me elaborate. As you may have noticed, I've been reviewing quite a few white wines (for me) this summer.
I didn't realize when I purchased the 2011 Plungerhead Zin a few weeks ago that it was made by The Other Guys, whose mission, it seems, is to make good wines at everyman prices.
As an aside, the winemakers seem to be taking a wait-and-see attitude since the ultimate proof of the harm - or not - of the ongoing drought will be in the quality of the wines.
Early adopters claim metaphysical powers of the egg, while others say that their customers like looking at them because they're cool.
My Pentax DSLR's meeting the concrete a little too up close and personal last year was, let's just say, not good for its picture-taking health.
This is "as is" with no corrections, and once again, I apologize for any typos and any gibberish.